Introduction
As an affiliate marketing professional, you’ll want to stay on top of the latest and most effective marketing methods. Here are seven of the best affiliate marketing methods to try in 2020.
- Content marketing: One of the most popular affiliate marketing methods, content marketing involves creating and sharing helpful articles, videos, infographics, or other types of content. By delivering quality information that potential customers find useful, you can earn their trust and build a rapport.
- influencer marketing: This method involves partnering with social media influencers who have a large following in your target market. Through this partnership, you can promote your brand or products to their audience and reap the benefits of increased exposure and reach.
- Search engine optimization (SEO): If you want potential customers to find your website or blog when they perform a search online, then SEO is essential. By optimizing your site for search engines, you can improve your chances of appearing in the top search results and driving traffic (and sales) to your site.
- Pay-per-click (PPC) advertising: PPC is a form of online advertising in which you pay for each click on your ad. While this method can be effective in driving traffic to your site, it can also be expensive if not managed properly.
- Email marketing: Email marketing involves sending information about your products or services to potential customers via email. This method can be highly effective in building relationships with customers and driving sales if done properly.
- Social media marketing: With over 2 billion active users, social media is a powerful platform for promoting your brand or products. By creating engaging content and running targeted ad campaigns, you can reach a wide audience of potential customers on social media.
7. Affiliate marketing: This method involves promoting products or services on behalf of another company in exchange for a commission on sales generated. As an affiliate marketer, you can earn commissions by referring others to purchase products from the company you’re affiliated with.
Affiliate marketing
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
What is affiliate marketing?
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.
The market has grown in complexity to include a large range of players, including specialist third-party affiliates, super-affiliates, and many interested third parties trying to become both affiliates and merchants.
Affiliate marketing overlaps with other Internet marketing methods to some degree because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising.
On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
The benefits of affiliate marketing
Affiliate marketing is a performance-based marketing model in which a company compensates an affiliate for each customer or sale generated by the affiliate’s marketing efforts.
Affiliate marketing is a popular channel for companies to reach new customers, and it’s also an effective way for influencers, bloggers, and other online personalities to monetize their content.
There are several benefits of affiliate marketing for both advertisers and publishers:
For advertisers, affiliate marketing can be an effective way to reach new customers and drive sales. Affiliate programs often have lower customer acquisition costs than traditional advertising channels such as paid search or display advertising, and they can also lead to increased brand awareness and conversions.
For publishers, affiliate marketing can be a lucrative way to earn income from your blog or website. In addition to earning commission on sales, you can also earn money from leads and clicks. And, you can choose from a variety of merchant partners that offer products and services that are relevant to your audience.
The 7 best methods for affiliate marketing
If you’re new to affiliate marketing, it can be hard to know where to start. There are so many different strategies and tactics out there that it’s difficult to know which ones will work best for your business. To help you out, we’ve compiled a list of the 7 best methods for affiliate marketing.
- Pay per sale: This is the most common type of affiliate marketing, and involves you receiving a commission for every sale that you drive through your links. For example, if you have a blog about car parts and you recommend a new set of tires, you would receive a commission if someone clicks on your link and buys the tires.
- Pay per lead: With this type of affiliate marketing, you receive a commission for every lead (potential customer) that you refer to the merchant’s site. For example, if you have a blog about weight loss and you recommend a new weight loss supplement, you would receive a commission if someone clicks on your link and signs up for the supplement’s email list.
- Pay per click: With this type of affiliate marketing, you receive a commission every time someone clicks on your affiliate link, regardless of whether they make a purchase or not. This is often used by merchants as a way to encourage affiliates to promote their products, as it gives them the incentive to do so.
- Cost per thousand impressions: With this type of affiliate marketing, you receive a commission based on the number of times your affiliate link is seen by web users, regardless of whether they click on it or not. This is often used by merchants who want to promote their products through banner ads or other forms of advertising that don’t require a click-through.
- Cost per action: With this type of affiliate marketing, you receive a commission based on someone taking a specific action (such as signing up for an email list or making a purchase) after clicking on your affiliate link.
- Recurring commissions: With this type of affiliate marketing, you receive commissions for every recurring purchase made by customers who have clicked on your affiliate link. For example, if you have an eCommerce site and someone buys an item every month from your site using your affiliate link, you would receive commissions each month for those purchases.
- Bonuses and incentives: Many affiliates offer bonuses and incentives (such as free shipping or discounts) to customers who make purchases after clicking on their links. This is often used as an additional way to increase conversions.”
Conclusion
There are multiple affiliate marketing programs available to website owners and bloggers, and the seven methods outlined here are just a few of the options you can consider. When selecting an affiliate marketing program, be sure to do your research and consider your audience to ensure you select a program that will be most effective for you. With the right program in place, you can begin generating passive income through your website or blog today.
